The global dog grooming products market is witnessing robust expansion, fueled by rising pet ownership and increasing expenditure on pet care. Valued at US$ 1.8 Bn in 2023, the market is projected to grow at a CAGR of 7.2% from 2024 to 2034, reaching approximately US$ 3.9 Bn by the end of the forecast period. As dogs are increasingly regarded as family members, pet owners are prioritizing hygiene, comfort, and overall wellbeing, thereby driving consistent demand for grooming products worldwide.

Rising Pet Ownership and Spending Driving Demand

A key factor supporting market growth is the steady increase in dog ownership, particularly in developed economies. According to the American Pet Products Association (APPA), 66% of U.S. households owned a pet in 2023–2024, with dogs representing the largest share. The association also reported that total U.S. pet industry expenditure reached US$ 147 billion in 2023, highlighting the growing willingness of consumers to invest in pet-related products and services.

Pet owners today are more informed about the importance of regular grooming in preventing skin infections, parasites, matting, and dental issues. Grooming products not only enhance appearance but also improve overall health. As awareness about pet hygiene grows, demand for specialized shampoos, conditioners, brushes, nail grinders, clippers, and dental care products continues to rise.

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Surge in Preference for Plant-Based and Safe Formulations

One of the most prominent trends shaping the market is the increasing preference for plant-based and chemical-free grooming products. Consumers are becoming cautious about harsh ingredients that may cause irritation or allergic reactions in pets. As a result, companies are introducing natural and organic shampoos formulated to maintain the pH balance of canine skin.

Product innovation remains a key competitive strategy. In 2023, The Rolf C. Hagen Group expanded its distribution capabilities in the U.S. to strengthen supply chain efficiency. Similarly, brands are launching gentle, plant-based grooming solutions to cater to evolving consumer preferences for sustainable and safe products.

Shampoos and Conditioners Lead Product Segment

Among product categories, shampoos and conditioners held the largest market share in 2023. These products are specifically formulated to moisturize and nourish dogs’ skin and coat while maintaining natural oil balance. Unlike human shampoos, dog shampoos are designed to suit the different pH levels of canine skin, reducing dryness, itching, and irritation.

Rising awareness regarding the risks associated with using inappropriate grooming products is further accelerating adoption. Additionally, the increasing availability of specialized products for puppies, adult dogs, and senior dogs is contributing to segment expansion.

Asia Pacific Dominates Regional Landscape

Regionally, Asia Pacific accounted for the largest market share in 2023. Growing urbanization, rising disposable incomes, and increased awareness about pet health are key factors driving demand in countries such as China, India, and Japan. The expanding dog population and the growing influence of Western pet care trends are also boosting the regional market.

Meanwhile, North America and Europe continue to witness stable growth, supported by high pet humanization trends and advanced retail distribution networks, including online platforms and specialty stores.

Competitive Landscape and Future Outlook

Leading players such as Central Garden & Pet Company, Spectrum Brands, Inc., and Wahl Clipper Corporation are focusing on product launches, partnerships, and geographic expansion to strengthen market presence.

Looking ahead, the dog grooming products market is expected to maintain strong momentum through 2034. Continued innovation, rising pet adoption, and growing awareness of preventive healthcare for pets will remain central to long-term market growth.