The global cement paints market continues to demonstrate steady growth, supported by rising urbanization and demand for cost-effective decorative solutions. Valued at US$ 1.8 Bn in 2023, the industry is projected to expand at a CAGR of 2.3% from 2024 to 2034, reaching approximately US$ 2.2 Bn by the end of 2034. While growth remains moderate compared to premium paint segments, cement paints retain strong relevance in developing economies where affordability and functionality are key purchasing drivers.

Understanding Cement Paints (Distempers)

Cement paints, commonly known as distempers, are water-based coatings primarily composed of chalk, lime, water, and coloring pigments. Available in both powder and paste forms, these paints can be directly applied to plastered walls without requiring a primer—making them a practical and economical alternative to emulsions and a superior option to traditional whitewash.

One of the key advantages of cement paints is their breathability. They allow moisture to escape from walls, reducing issues such as peeling, flaking, and dampness. Additionally, they provide a uniform matte finish and are less prone to mold formation compared to whitewash. These attributes position cement paints as a bridge between low-cost whitewash and higher-end emulsion paints.

Urbanization Driving Demand

Rapid urbanization across emerging economies is one of the strongest growth drivers for the cement paints market. Countries such as India, Bangladesh, Vietnam, and several African nations are witnessing sustained growth in residential construction, infrastructure development, and renovation activities.

Affordable housing initiatives led by governments significantly contribute to cement paint consumption. Since distempers are economical and easy to apply, they are widely used in large-scale housing projects, public infrastructure, schools, and healthcare facilities. Urban renewal programs and the frequent repainting requirements of rental properties further stimulate consistent demand.

In densely populated cities, property owners often prefer cement paints for interior walls due to their low cost and ease of maintenance. With the expansion of the urban middle class seeking functional yet affordable interior finishes, cement paints continue to serve as a dependable solution.

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Cost Advantage in Developing Economies

Economic constraints remain a critical factor shaping consumer choices in developing countries. Cement paints are inexpensive to manufacture and purchase, making them accessible to a broad demographic with limited disposable income.

Their cost-effectiveness makes them suitable for:

• Affordable housing projects
• Rural and semi-urban residential buildings
• Government social infrastructure
• Renovation and repair work

In regions where aesthetics are secondary to durability and budget considerations, cement paints remain a preferred choice. Their simple formulation also allows easier entry for manufacturers, contributing to a significant share of unorganized players in the market—estimated at 40%–45%, which is higher than the overall paint industry average.

Rising Popularity of Acrylic-Based Cement Paints

Among various technologies, acrylic-based cement paints are gaining traction due to their improved performance characteristics. Acrylic formulations offer enhanced durability, better resistance to weathering, superior color retention, and smoother finishes.

These paints withstand harsh environmental conditions such as UV radiation, rain, and temperature variations, making them suitable for both interior and exterior applications. Additionally, lower levels of volatile organic compounds (VOCs) align with increasing consumer preference for environmentally friendly products.

The shift toward acrylic-based solutions reflects a gradual evolution within the cement paints segment as consumers seek better quality while maintaining affordability.

Interior Applications Dominate

Based on application, the interior segment holds the largest market share. Interiors are typically less exposed to extreme weather conditions, making the durability offered by cement paints sufficient for indoor environments.

Dry distemper, in particular, is widely used for large-scale interior painting where budget limitations are significant. The combination of affordability, ease of application, and satisfactory finish ensures its continued demand in residential and commercial interiors.

Regional Insights: Asia Pacific Leads

Asia Pacific dominates the global cement paints market, with India emerging as the largest producer and consumer. Frequent repainting cycles in residential and commercial spaces, coupled with price-sensitive consumers, sustain high demand.

Emerging economies across Southeast Asia and Africa also exhibit strong reliance on cement paints due to economic factors and infrastructure expansion. However, the market faces increasing competition from emulsion paints, which offer enhanced durability and design flexibility.

A gradual shift toward emulsions is observable, particularly in urban middle-class households. Nevertheless, cement paints maintain a strong foothold in cost-sensitive segments.

Competitive Landscape and Key Developments

The cement paints market is highly fragmented, characterized by numerous regional and local players alongside established brands. Major companies operating in the segment include:

• Asian Paints
• Berger Paints
• Kansai Nerolac Paints
• AkzoNobel (Dulux)

Recent developments highlight ongoing expansion in decorative paints. In 2024, Aditya Birla Group launched its decorative paint business under the Birla Opus brand, commissioning multiple manufacturing plants across India to strengthen capacity.

Such expansions signal intensifying competition and increased formalization within the organized sector.

Conclusion

While cement paints may not command the premium appeal of emulsions, they remain an essential segment within the global decorative paints industry. Their affordability, ease of application, and suitability for emerging markets ensure steady demand through 2034.

Driven by urbanization, infrastructure development, and economic realities in developing regions, the cement paints market is poised for moderate but stable growth. As manufacturers innovate with improved acrylic formulations and expand production capacity, the segment will continue to evolve—balancing cost efficiency with enhanced performance to meet the needs of a diverse consumer base.