The industry is strategically divided into several categories, with the Herbal Medicinal Products Market segment for "Dietary Supplements" currently holding a 39.89% share. These products are popular for their ease of use and general wellness benefits. However, the "Herbal Functional Foods & Beverages" segment is charting a faster growth path as consumers look to incorporate medicinal herbs directly into their daily diet through fortified teas, juices, and snacks. This "food-as-medicine" approach is bridging the gap between nutrition and therapy.

In terms of dosage forms, "Capsules and Tablets" remain the standard due to their shelf stability and precise dosing. However, "Softgels and Gummies" are pacing ahead with a high CAGR, particularly in the pediatric and geriatric markets where pill-swallowing can be a challenge. The "Topicals and Ointments" segment is also seeing a resurgence, as herbal ingredients like turmeric and calendula are increasingly recognized for their dermatological benefits. This diversification of delivery methods ensures that herbal medicine remains accessible to a broad spectrum of the population.