The "Intimate Care" segment is the "hidden engine" of the personal hygiene market in 2025. What was once a taboo subject is now a multi-billion dollar category focused on specialized pH balance, hormone-safe ingredients, and menopause-specific care. This segment has moved out of the "pharmacy" aisle and into the "luxury beauty" aisle.

The Personal Hygiene Market highlights that intimate hygiene is growing at a CAGR of 7.4%, the highest in the category. This is driven by the "FemTech" revolution and a better understanding of how traditional soaps can cause irritation in sensitive areas. In 2025, there is a massive focus on "Clean Labels"—products free from parabens, sulfates, and synthetic fragrances.

Men’s intimate hygiene is also an emerging niche. As "Manscaping" becomes a standard part of male grooming, brands are launching specialized washes and powders designed for male physiology. While still a fraction of the female market, the male intimate care segment is expected to grow by 150% over the next five years, representing a significant "Blue Ocean" opportunity for hygiene conglomerates.