In a major announcement on November 23, 2016, Netflix revealed its acquisition of the acclaimed historical drama series, Medici: Masters of Florence. The platform will launch the series as a Netflix Original in several countries including the United States, United Kingdom, Ireland, Canada, and India, with the debut scheduled for December 9.

Created by renowned writers and executive producers Frank Spotnitz and Nicholas Meyer, the series has captivated audiences across Italy, breaking viewership records with an impressive 27.34% audience share and nearly seven million viewers. Spotnitz, known for hits like The Man in the High Castle and The X-Files, alongside Meyer, famed for The Seven-Per-Cent Solution and Star Trek II: The Wrath of Khan, brought their storytelling talents to this ambitious project.

The show features compelling performances by Richard Madden of Game of Thrones and Cinderella, and Dustin Hoffman, a twice Oscar-winning actor with classics such as Rain Man and Tootsie. The series explores the rise of the Medici family, who transformed a small banking business into a powerful financial empire that fueled the Renaissance era.

Audience engagement was remarkable, especially among younger viewers, with a 30.1% share among women aged 15-24. The initial episodes attracted over 8 million viewers, and the series generated significant buzz on social media, becoming Italy’s most tweeted series of 2016 and one of the most commented shows on Rai’s platforms, including RaiPlay, which saw 1.6 million views and 470,000 unique viewers.

Frank Spotnitz expressed his enthusiasm about the Netflix partnership, stating, “I am delighted that millions worldwide will now be able to experience Medici: Masters of Florence as a Netflix Original. The response from our Italian audience was incredible, and I look forward to seeing how viewers around the globe respond.”

Lux Vide’s President Matilde Bernabei and CEO Luca Bernabei highlighted the significance of Netflix’s involvement, emphasizing the series’ high production quality, stunning Italian aesthetics, and its ability to attract a broader, younger audience to Italian television.

Wild Bunch TV, responsible for international distribution, also announced their excitement, noting that over 30 territories have already acquired rights, with more deals expected in the coming weeks. The producers confirmed that the series has been renewed for a second season, continuing the compelling story of Italy’s Renaissance founders.

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