The party supplies market plays a vital role in the global consumer goods industry, catering to celebrations across birthdays, weddings, festivals, corporate events, and seasonal holidays. Party supplies include decorations, tableware, balloons, banners, costumes, party favors, disposable items, and themed accessories that enhance the overall event experience.

Driven by rising consumer spending on celebrations, growing influence of social media, and the expansion of e-commerce platforms, the global party supplies industry continues to experience robust growth. The market was valued at US$ 15.9 billion in 2024 and is estimated to grow at a CAGR of 8.9% from 2025 to 2035, reaching US$ 39.2 billion by the end of 2035.

Market Overview

Party supplies are no longer limited to basic decorations and disposable tableware. Modern consumers increasingly seek themed, customized, and visually appealing products that align with event aesthetics and social media presentation.

The market serves a broad range of occasions, including:

• Birthdays and anniversaries
• Weddings and baby showers
• Festivals and cultural celebrations
• Corporate events and promotional gatherings
• Seasonal holidays such as Christmas, Halloween, and New Year

With rising disposable income and increasing emphasis on experience-driven celebrations, demand for premium and innovative party supplies is expanding globally.

Key Growth Drivers

Rising Celebration Culture and Social Events

Consumers across age groups are spending more on personal and social celebrations. Milestone events such as themed birthday parties, destination weddings, and baby showers are becoming more elaborate, directly boosting demand for decorative and novelty party products.

Influence of Social Media and Visual Appeal

Platforms such as Instagram, Pinterest, and TikTok have transformed how events are planned and showcased. Visually appealing décor, customized balloons, backdrop kits, and color-coordinated tableware are increasingly popular, driving sales of aesthetically focused party supplies.

Expansion of E-commerce and Online Customization

Online retail channels have significantly expanded access to party supplies, offering convenience, variety, and customization options. Personalized banners, printed tableware, and theme-based kits are driving higher average order values in online sales.

Growth of Corporate and Promotional Events

Corporate branding events, product launches, and office celebrations are contributing to demand for bulk party supplies, branded décor, and disposable serving items.

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Regional Insights

North America represents a significant share of the party supplies market, driven by high consumer spending on celebrations, strong seasonal demand, and the popularity of themed parties.

Europe follows closely, supported by cultural festivals, weddings, and increasing adoption of eco-friendly party products.

Asia Pacific is the fastest-growing region due to rising disposable income, urbanization, and growing influence of Western-style celebrations in countries such as China, India, Japan, and Southeast Asia.

Competitive Landscape

• AGC, LLC (American Greetings Corporation)
• ArtisanoDesigns
• Disney
• Dixie (Georgia-Pacific)
• Hallmark Licensing, LLC
• Lowe's (Chinet)
• Meredith Corporation (Martha Stewart)
• Party City
• Unique Industries, Inc.
• Wilton Brands LLC
• The Michaels Companies, Inc.

Emerging Trends in the Party Supplies Market

• Eco-Friendly Party Supplies: Rising demand for biodegradable plates, paper décor, reusable balloons, and compostable cutlery
• Personalized & DIY Kits: Customized name banners, age-specific décor, and DIY decoration sets
• Premium & Luxury Décor: Metallic balloons, LED lights, and curated décor packages
• Licensed & Character-Based Themes: Popular among children’s parties and pop-culture-driven events

Market Challenges

Despite strong growth prospects, the market faces challenges such as:

• Environmental concerns related to disposable plastic items
• Seasonal demand fluctuations
• Price competition from low-cost manufacturers

However, the shift toward sustainable materials and reusable products is helping address these concerns.

Frequently Asked Questions (FAQs)

1. What is included in party supplies?
Party supplies include decorations, tableware, balloons, banners, party favors, costumes, and disposable items used for celebrations and events.

2. What is the current size of the global party supplies market?
The global party supplies market was valued at US$ 15.9 billion in 2024.

3. What is the growth forecast for the party supplies market?
The market is expected to grow at a CAGR of 8.9% from 2025 to 2035, reaching US$ 39.2 billion by 2035.

4. Which region is growing the fastest?
Asia Pacific is the fastest-growing region due to increasing celebrations, urban lifestyles, and rising consumer spending.

5. What are the key trends shaping the party supplies industry?
Key trends include eco-friendly products, personalized décor, social-media-driven aesthetics, and growth of online retail platforms.