The Europe flexible plastic packaging market is projected to reach USD 39.04 billion by 2030 from USD 35.97 billion in 2025, at a CAGR of 1.66% during the forecast period. The growth in the Europe flexible plastic packaging market is observed to be steady due to strict sustainability regulations, high market maturity, and changing material preferences, balancing out further expansion. A new EU Packaging and Packaging Waste Regulation (PPWR) encourages manufacturers to increase recycled content, improve design-for-recycling standards, and reduce overall waste by 2030, increasing compliance costs and reducing the possibility of rapid volume increases. Since the region already has a wider acceptance of flexible formats within food, FMCG, and pharmaceuticals, it leaves less room for accelerated demand compared to emerging markets. There is also a growing consumer and retailer preference for paper-based, recyclable, and compostable alternatives to traditional plastic constructions. Innovation, such as mono-material PE/PP structures, downgauged films, and recycling-compatible structures, does exist. Investments in sorting, de-inking, and chemical recycling will facilitate a steady but moderate market expansion.

In Europe, advances in material science, barrier coatings, and digitized conversion systems spur the development of innovative flexible plastic packaging. The latest solutions comprise high-barrier coatings, mono-material constructions, recyclable laminates, and bio-based polymers that respond to strict EU circularity and sustainability criteria. Technologies such as precision extrusion, solvent-free lamination, digital printing, and AI-driven quality inspection provide improved performance while reducing losses and enabling customization for food, FMCG, and pharmaceutical segments. Better recyclability, a higher percentage of recycled materials, and a lower environmental effect are guaranteed by regulatory measures, national Extended Producer Responsibility programs, the EU Green Deal, and the Packaging and Packaging Waste Regulation, or PPWR.

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The Europe flexible plastic packaging market is segmented by packaging type into rollstock, bags, films & wraps, and other formats. Rollstock is expected to become the second fastest-growing segment, with a large part of this growth attributed to its wide range of uses, high-volume production efficiency, and adaptability for food, FMCG, and pharmaceutical applications. Other segments, such as bags and films, keep growing at a stable pace, thus being able to meet the needs of various applications in the European market. The total expansion is in line with the rising consumer demand for flexible, handy, and functional packaging solutions, as well as material and production innovations that are product protection, shelf life, and ​‍​‌‍​‍‌​‍​‌‍​‍‌sustainability-oriented.  

The Europe​‍​‌‍​‍‌​‍​‌‍​‍‌ market for flexible plastic packaging by application has segments like food, beverages, pharmaceuticals & healthcare, personal care & cosmetics, and other applications. Out of these, the personal care and cosmetics segment is expected to be the one with the fastest growth rate, which can be attributed to the increasing consumer demand for packaging that is not only premium and convenient but also visually attractive. Flexible packaging options such as pouches, sachets, and tubes facilitate portion control, travel-friendly designs, and novel dispensing systems. The trend towards sustainably sourced, recyclable materials is a major factor in the growth of these applications. ​‍​‌‍​‍‌​‍​‌‍​‍‌  

Spain is set to become the fastest-growing market in the European flexible plastic packaging sector, driven by strong demand in the food, e-commerce, and pharmaceutical industries. The Spanish market is expected to grow consistently at a robust rate, bolstered by increasing consumer demand for lightweight, versatile packaging and the nation's vibrant industrial foundation. Flexible plastic packaging is increasingly preferred due to its cost-effectiveness, protective capabilities, and compatibility with high-volume production, especially in the food and healthcare sectors. The pharmaceutical industry, a major customer of the healthcare packaging sector, has reported pharmaceutical exports totaling USD 23.31 billion in 2024, clearly indicating Spain's role in global healthcare supply chains and resulting in an increased demand for compliant and safe flexible packaging formats (Source: EFPIA). This export capability corresponds with packaging expansion as manufacturers tailor solutions to meet stringent safety and logistics requirements.    

Opportunities in Europe’s flexible plastic packaging market are increasing due to increased demand for sustainable, lightweight packaging, the expansion of e-commerce, and increasingly stringent EU recycling and carbon reduction rules. European players are utilizing advanced digital and industrial equipment to improve efficiency, quality, and sustainability. Amcor and Constantia Flexibles produce mono-polymer and high-barrier laminates for food and pharmaceutical use. ePac Flexible Packaging, located in the UK, utilizes digital printing to facilitate on-demand, low-waste manufacturing and bespoke packaging solutions. Manufacturers can tap into these trends by offering their own value-added solutions, partnering with brands on sustainability initiatives, & integrating value-added digital services to drive greater efficiency, compliance, and recurring revenue.

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The demand for flexible plastic packaging in Europe is mainly met by players manufacturing for various end-use industries. The major players in the market with a significant global presence are Amcor plc (Switzerland), Constantia Flexibles (Austria), Huhtamaki Oyj (Finland), Mondi (UK), and Coveris (Austria). Market players have adopted various strategies, such as expansions, acquisitions, partnerships, and product launches, to strengthen their positions in the Europe flexible plastic packaging market. For example, in May 2024, Amcor launched the AmPrima Plus refill pouch for the AVON Little Black Dress classic shower gels in China.     

Amcor plc (Switzerland), formerly known as APM-Australian Paper Manufacturers, was established in 1860 as a paper manufacturing company and changed its name to Amcor Limited in 1986. Amcor plc is a global leader in packaging solutions and is renowned for its innovative and sustainable packaging products. The company has been producing goods for various markets, including food & beverage, healthcare, home care, personal care, and technical. The company operates through two segments, namely, Flexible and Rigid Packaging. The Flexible segment operates 166 plants across 37 countries, employing over 36,000 people and producing flexible packaging for the food & beverage, healthcare, pharmaceuticals, and personal care industries. In contrast, the Rigid Packaging segment has 52 plants in 11 countries, with over 5,000 employees, manufacturing closures and bottles for the healthcare and food sectors. Amcor's Flexibles business has a global presence and is one of the world's largest developers and suppliers of flexible packaging and specialty folding cartons. The company supplies its products to Asia Pacific, Europe, North America, South America, and Africa.

Constantia​‍​‌‍​‍‌​‍​‌‍​‍‌ Flexibles (Austria) is one of the top global leaders in the design, manufacturing, and supply of customized flexible packaging solutions. The company is a specialist in many areas and is a provider of innovative packaging solutions for consumer and healthcare products. The products range from flexible packaging for foods like coffee, confectionery, dairy, and snacks to health and beauty care products like skincare, cosmetics, and home care products. Besides that, Constantia Flexibles is a pioneer in new packaging technologies like injection molding and thermoforming, offering innovative solutions that meet the evolving demands of its customers. The company operates through two segments: Consumer and Pharma. The Consumer Packaging segment is engaged in the manufacture of flexible packaging for the food and beverage, home and personal care, confectionery, pet food, and other ​‍​‌‍​‍‌​‍​‌‍​‍‌industries. The Pharma Packaging division provides blister packaging, cold-form foil, laminates, and technical services. The company manages 36 production facilities in 16 countries, comprising 27 for consumer packaging and 9 for pharmaceutical packaging.

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Huhtamaki​‍​‌‍​‍‌​‍​‌‍​‍‌ Oyj (Finland) is known as a leading sustainable food packaging global player and is primarily engaged in the production of packaging solutions for the food & beverages, personal care & household, and healthcare industries. It offers customized designs, standardized products, and comprehensive packaging systems and solutions. The company operates through four business segments: North America, Flexible Packaging, Foodservice Europe-Asia-Oceania (E-A-O), and Fiber Packaging. The North America business segment supplies retail disposable tableware (Chinet and private label), food service packaging, and consumer goods packaging, including ice cream containers. The Flexible Packaging business provides innovative, lightweight materials, pouches, and labels for food, beverages, coffee, pet food, healthcare products, and barrier and retort packaging. Fiber Foodservice E-A-O business is engaged in the supply of premium paperboard and molded fiber packaging for fresh food and beverages to foodservice operators, fast food chains, coffee shops, and FMCG companies.  

Mondi​‍​‌‍​‍‌​‍​‌‍​‍‌ (UK) is a global packaging and paper leader, known for innovative and environmentally friendly products, offering high-performing packaging and paper products to a wide range of industries and sectors such as food, consumer goods, industrial, and e-commerce. The company operates through the following segments: Corrugated Packaging, Flexible Packaging, and Uncoated Fine Paper. The Corrugated Packaging business manufactures fully recyclable, paper-based corrugated boxes and packaging solutions that are claimed by the company to be produced with sustainability in mind, addressing customer needs in the pursuit of an environmentally friendly future. The Flexible Packaging business unit offers production for kraft paper and paper bags. Additionally, the company manufactures consumer flexible packaging and functional paper and films, offering a variety of choices for meeting various market needs. The group has 100 production sites in more than 30 countries, with the main operations in Europe, North America, and Africa.  

Coveris (Austria) is a well-recognized European packaging company engaged in the provision of flexible and ecological packaging solutions. The company manufactures packaging and specialty coating products. The company operates through three main business segments: Films, Flexibles, and Paper. The product range encompasses bags, carton boards, pouches, cups, lids, trays, films, laminates, sleeves, and labels. Coveris is recognized for its proficiency in extrusion, printing, lamination, conversion, and recycling. Coveris caters to over 4,500 clients across several sectors, including food, pet food, industrial, medical, agriculture, and home and personal care. The company operates 30 production facilities in Austria, Egypt, France, Germany, Hungary, Luxembourg, and the United Kingdom.