Patient-Centric Analytics Takes Center Stage: Amplifying Voices to...

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2025-11-13 10:10:25 -

Patient-Centric Analytics Takes Center Stage: Amplifying Voices to Drive Drug Value

The pharmaceutical industry is increasingly shifting toward patient-centricity, and commercial analytics tools are pivotal in translating patient needs into market strategies. Patient-centric analytics goes beyond demographics; it captures patient experiences, preferences, and quality-of-life metrics to inform drug development, marketing, and pricing. For example, analyzing social media...

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