Intimate Care: Breaking Taboos and Driving Value
The "Intimate Care" segment is the "hidden engine" of the personal hygiene market in 2025. What was once a taboo subject is now a multi-billion dollar category focused on specialized pH balance, hormone-safe ingredients, and menopause-specific care. This segment has moved out of the "pharmacy" aisle and into the "luxury beauty" aisle. The Personal Hygiene Market highlights that intimate hygiene...
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